Resume Example
Social Media Manager Resume Example
Highlight growth, engagement, and campaign execution. This sample focuses on audience expansion and performance.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Grew social followers by 40% and engagement by 25% in one year.
- Launched paid campaigns with 3.2x ROAS across two platforms.
- Managed influencer partnerships that doubled UGC submissions.
Soft skills
- Community engagement
- Creative judgment
- Fast iteration
- Clear communication
Certifications
- Hootsuite Social Marketing
- Facebook Blueprint
- HubSpot Social Media
Why this works
- Connects content strategy to engagement outcomes.
- Shows paid and organic performance improvements.
- Highlights cross-channel storytelling.
Step-by-Step Guide
How to Write a Social Media Manager Resume
Lead with growth metrics and platform expertise
Social media managers are measured by growth and engagement. Open with follower growth, engagement rates, and the platforms you manage. 'Grew Instagram following from 50K to 200K with 8% engagement rate' immediately shows results.
Show content strategy and creativity
Highlight your content planning, campaign development, and creative approach. Include examples of viral content, successful campaigns, or content series you've developed. Connect creative work to business outcomes.
Quantify engagement and business impact
Include metrics beyond vanity numbers: engagement rates, click-through rates, conversion from social, and attributed revenue. 'Social campaigns drove 15% of e-commerce revenue' shows business value.
Demonstrate platform-specific expertise
Each platform has unique requirements. Show you understand algorithms, best practices, and audience behavior across Instagram, TikTok, LinkedIn, X, and emerging platforms.
Include tools and analytics proficiency
List social management tools (Hootsuite, Sprout Social), analytics platforms, content creation tools, and any advertising experience. Include influencer management and community building experience.
Summary Examples
Good vs. Bad Resume Summaries
“Social Media Manager who grew DTC brand from 25K to 180K followers across Instagram and TikTok. Campaigns average 12% engagement vs. 3% industry benchmark. Content strategy drove $1.2M in attributed revenue last year.”
Platform-specific growth, engagement comparison to benchmarks, and revenue attribution show full business impact.
“Creative social media professional passionate about building online communities. Experience with all major platforms and content creation tools.”
No metrics, no specific achievements. 'Passionate' and 'experience with all platforms' are too vague.
“B2B Social Media Manager specializing in LinkedIn and thought leadership content. Grew company page to 50K followers and increased website traffic from social 300%. Manage executive personal brands for C-suite.”
B2B specialty, LinkedIn focus, traffic metrics, and executive brand management show sophisticated approach.
“Social media expert with strong content creation skills. Team player who stays current with trends and algorithms.”
No proof of expertise. 'Expert' claims without supporting metrics are unconvincing.
Action Verbs
Power Words for Social Media Manager Resumes
Common Mistakes
What to Avoid
- ✗Listing follower counts without engagement rates or growth trajectory
- ✗Not connecting social performance to business revenue or goals
- ✗Being vague about which platforms you specialize in
- ✗Missing content creation and creative strategy examples
- ✗Omitting analytics and reporting capabilities
- ✗Not showing community management and crisis response skills
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 45,000-60,000 | EUR 20,000-35,590 | CAD 42,088-48,799 |
| Mid | USD 56,000-71,000 | EUR 35,000-50,000 | CAD 50,000-65,000 |
| Senior | USD 76,000-124,000 | EUR 50,000-70,000 | CAD 67,000-85,000 |
Market themes
- Portfolio and campaign results matter most
- Senior and influencer roles command higher pay
US hot markets
- San Francisco
- New York
- Los Angeles
- Austin
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should social media managers emphasize?
Engagement growth, audience expansion, and campaign ROI.
Which metrics are strongest?
Engagement rate, follower growth, and ROAS stand out.
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