Resume Example
PPC Specialist Resume Example
Emphasize paid search performance, optimization, and conversion tracking. This sample focuses on ROAS and CPC wins.
Executive Sidebar
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Keywords
Sample bullets
- Improved ROAS from 2.0 to 3.1 by restructuring campaigns and ad groups.
- Reduced CPC by 22% through negative keyword cleanup and bid optimization.
- Built landing page tests that increased conversion rate by 15%.
Soft skills
- Analytical thinking
- Detail orientation
- Optimization mindset
- Clear reporting
Certifications
- Google Ads Certification
- Meta Blueprint
- Microsoft Advertising Certified
Why this works
- Connects optimization work to ROAS improvements.
- Highlights efficient spend and lower CPC outcomes.
- Shows testing discipline for landing pages.
Step-by-Step Guide
How to Write a PPC Specialist Resume
Lead with spend managed and ROAS achieved
PPC specialists are measured by ROI. Lead with ad spend managed, ROAS or CPA achieved, and revenue generated. 'Managing $500K monthly ad spend with 4.5x ROAS across Google and Meta' establishes credibility immediately.
Show platform expertise and certification
Include platforms managed (Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads) and relevant certifications. Indicate campaign types: search, display, shopping, video, or app install.
Highlight optimization and testing skills
PPC is about continuous optimization. Include A/B testing results, bid strategy improvements, landing page optimization, and audience segmentation wins.
Include tracking and attribution expertise
Accurate measurement is essential. Include experience with conversion tracking, Google Analytics, attribution modeling, and any experience with iOS 14.5+ privacy changes.
Demonstrate strategic thinking beyond execution
Show you understand the bigger picture: customer journey, funnel optimization, budget allocation across channels, and collaboration with creative and landing page teams.
Summary Examples
Good vs. Bad Resume Summaries
“PPC Manager driving $2M monthly spend across Google, Meta, and LinkedIn with average ROAS of 5.2x. Reduced CPA 35% through audience optimization and creative testing. Google Ads and Meta Blueprint certified.”
Spend level, multi-platform, strong ROAS, specific improvement, and certifications.
“Digital marketer experienced with Google Ads and Facebook campaigns. Strong analytical skills and attention to detail.”
No spend levels, no ROAS or CPA metrics, no specific achievements.
“E-commerce PPC Specialist scaling DTC brand from $50K to $300K monthly ad spend while maintaining 3.5x ROAS. Expert in shopping campaigns, dynamic remarketing, and post-iOS 14 tracking solutions.”
E-commerce specialty, growth trajectory, consistent efficiency, and current challenges addressed.
“PPC specialist passionate about paid advertising. Experience creating and managing campaigns across various platforms.”
No metrics, 'various platforms' is vague, passion doesn't prove capability.
Action Verbs
Power Words for PPC Specialist Resumes
Common Mistakes
What to Avoid
- ✗Not specifying ad spend levels managed
- ✗Missing ROAS, CPA, or efficiency metrics
- ✗Omitting platform certifications
- ✗Being vague about campaign types and platforms
- ✗Not showing optimization and testing results
- ✗Missing tracking and attribution experience
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 47,000-76,000 | EUR 30,300-48,900 | CAD 54,300-87,900 |
| Mid | USD 60,437-109,000 | EUR 38,900-70,200 | CAD 69,900-126,000 |
| Senior | USD 109,000-186,000 | EUR 70,200-119,800 | CAD 126,000-215,000 |
Market themes
- Paid media demand continues to grow
- Optimization and testing drive performance
US hot markets
- San Francisco
- New York
- Los Angeles
- Chicago
EU hot markets
- London
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should PPC specialists emphasize?
ROAS, CPC reductions, and conversion rate improvements.
Which metrics stand out?
ROAS, CPA, and conversion rate improvements.
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