Resume Example
PPC Manager Resume Example
Highlight paid media strategy, budget ownership, and ROI. This sample focuses on cross-channel performance.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Managed a $1.5M budget with 4.0x blended ROAS across channels.
- Implemented multi-touch attribution to shift spend toward higher LTV segments.
- Led a team of 3 to launch campaigns across five channels on schedule.
Soft skills
- Strategic planning
- Budget ownership
- Team collaboration
- Performance analysis
Certifications
- Google Ads Certification
- Meta Blueprint
- Google Analytics (GAIQ)
Why this works
- Shows disciplined budget management and ROI gains.
- Highlights multi-channel optimization.
- Demonstrates leadership across campaigns and spend.
Step-by-Step Guide
How to Write a PPC Manager Resume
Lead with budget and performance
Feature ad spend managed, ROAS achieved, and revenue generated. Include platforms and campaign types. Quantify paid media performance.
Showcase platform expertise
Include Google Ads, Meta Ads, LinkedIn, and other platforms. Feature search, display, shopping, and video experience.
Demonstrate optimization skills
Highlight bid strategies, audience targeting, and creative testing. Include specific optimizations and their impact.
Feature analytics and attribution
Include conversion tracking, attribution modeling, and reporting. Show data-driven approach to paid media.
Include team and vendor management
Detail team leadership, agency coordination, and stakeholder reporting. Show ability to manage PPC programs at scale.
Summary Examples
Good vs. Bad Resume Summaries
“PPC Manager overseeing $3M annual spend across Google and Meta with 5x ROAS. Grew revenue from paid channels 120% while reducing CPA 30%. Manage team of 3 specialists.”
Shows budget, ROAS, growth, efficiency, and team size.
“Senior Paid Media Specialist scaling B2B SaaS acquisition through Google and LinkedIn. Achieved $85 CAC against $150 target. Implemented automated bidding strategies improving conversion volume 50%.”
Demonstrates B2B focus, CAC efficiency, and automation.
“PPC manager with experience in paid advertising.”
No budget, performance, or platforms mentioned.
“Experienced in Google Ads and paid media management.”
Too vague about performance and doesn't show PPC impact.
Action Verbs
Power Words for PPC Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying budget and ROAS
- ✗Missing platform and campaign experience
- ✗Omitting optimization achievements
- ✗Being vague about performance metrics
- ✗Not showing analytics and attribution
- ✗Failing to demonstrate team leadership
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Manager | USD 60,437-109,000 | EUR 38,900-70,200 | CAD 69,900-126,000 |
| Senior/Director | USD 109,000-186,000 | EUR 70,200-119,800 | CAD 126,000-215,000 |
Market themes
- Performance-focused roles reward ROI impact
- Senior roles lead cross-channel spend
US hot markets
- San Francisco
- New York
- Los Angeles
- Chicago
EU hot markets
- London
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should PPC managers emphasize?
Budget ownership, ROAS, and multi-channel strategy outcomes.
Which metrics help most?
Blended ROAS, CPA, and LTV improvements stand out.
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