Resume Example
Content Marketing Manager Resume Example
Emphasize content strategy, SEO impact, and pipeline contribution. This sample focuses on scalable editorial wins.
Executive Sidebar
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Keywords
Sample bullets
- Published 120 articles that drove 60% organic traffic growth.
- Built an editorial calendar across four products to align content to pipeline.
- Repurposed top content into campaigns that lifted lead conversion by 15%.
Soft skills
- Editorial leadership
- Cross-functional collaboration
- Storytelling
- Project management
Certifications
- HubSpot Content Marketing
- Google Analytics
- Content Marketing Institute certification
Why this works
- Connects content output to organic traffic growth.
- Shows structured editorial planning and consistency.
- Highlights content-driven conversion improvements.
Step-by-Step Guide
How to Write a Content Marketing Manager Resume
Lead with content performance and strategy
Content marketing managers own the content engine. Lead with traffic growth, lead generation, and content ROI. 'Built content program that drives 40% of organic traffic and 500 MQLs monthly' establishes strategic impact.
Show full-funnel content expertise
Include experience across awareness (blog, social), consideration (whitepapers, webinars), and decision (case studies, comparisons) content. Show you understand how content moves buyers through the funnel.
Quantify SEO and organic growth
Include organic traffic growth, keyword rankings, domain authority improvements, and content-attributed conversions. 'Grew organic traffic 200% and ranked #1 for 50+ target keywords' proves SEO competence.
Highlight team and process leadership
Content managers often lead teams of writers, freelancers, and designers. Include team size, content calendars managed, and production processes you've built or improved.
Include content tools and technology
List CMS platforms (WordPress, Contentful), SEO tools (Ahrefs, SEMrush), analytics (Google Analytics, Mixpanel), and marketing automation. Include any AI tools used for content optimization.
Summary Examples
Good vs. Bad Resume Summaries
“Content Marketing Manager who built organic program from scratch to 200K monthly visitors. Content generates 600 MQLs/month and $2M pipeline. Manage team of 3 writers and 15 freelancers across blog, ebooks, and webinars.”
Traffic growth, lead gen metrics, team size, and content types show comprehensive program ownership.
“Experienced content marketer with strong writing skills and SEO knowledge. Passionate about creating engaging content that resonates with audiences.”
No metrics, no team context, no proof of SEO knowledge. Generic passion statement.
“SaaS Content Lead specializing in product-led growth content strategy. Blog grew from 10K to 100K monthly visitors with 4% conversion to free trial. Built and trained content team of 5 across 3 time zones.”
SaaS specialty, clear growth metrics, trial conversion, and distributed team management.
“Content professional seeking to leverage writing and marketing skills. Experience with content calendars and editorial planning.”
No strategic outcomes, no performance metrics. Basic skills without demonstrated impact.
Action Verbs
Power Words for Content Marketing Manager Resumes
Common Mistakes
What to Avoid
- ✗Focusing on content volume instead of performance metrics
- ✗Not showing SEO knowledge and organic growth results
- ✗Missing lead generation and revenue attribution data
- ✗Omitting team management and freelancer coordination
- ✗Being vague about content types and funnel stages
- ✗Not including content technology and tools proficiency
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 48,500-70,000 | EUR 31,200-45,100 | CAD 56,100-80,900 |
| Mid | USD 70,000-98,000 | EUR 45,100-63,100 | CAD 80,900-113,300 |
| Senior | USD 98,000-143,000 | EUR 63,100-92,100 | CAD 113,300-165,300 |
Market themes
- IT and consulting pay premiums
- Analytics-driven content is in demand
US hot markets
- San Francisco
- New York
- Seattle
- Boston
EU hot markets
- London
- Berlin
- Amsterdam
- Dublin
Canada hot markets
- Toronto
- Vancouver
- Montreal
FAQ
Common questions about this role
What should content marketing managers emphasize?
Organic traffic growth, content volume, and conversion impact.
Which metrics matter most?
Organic sessions, lead conversion rate, and content output consistency.
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