Resume Example
Digital Marketing Manager Resume Example
Lead with performance marketing, lifecycle engagement, and ROI. This sample focuses on revenue-driving campaigns.
Executive Sidebar
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Keywords
Sample bullets
- Improved ROAS from 2.1 to 3.4 by restructuring paid search and creative testing.
- Built lifecycle email flows that lifted trial-to-paid conversion by 17%.
- Optimized landing pages, increasing lead conversion rate by 22%.
Soft skills
- Campaign prioritization
- Cross-functional collaboration
- Experimentation mindset
- Data-driven decisions
Certifications
- Google Ads Certification
- Google Analytics (GAIQ)
- HubSpot Content Marketing
- Facebook Blueprint
- OMCP
- CDMP
Why this works
- Ties channel performance to revenue outcomes.
- Shows lifecycle impact beyond acquisition.
- Highlights disciplined testing and optimization.
Step-by-Step Guide
How to Write a Digital Marketing Manager Resume
Lead with channel performance
Feature channels managed and key performance metrics. Include budget managed, traffic driven, and conversions achieved. Quantify digital marketing results.
Showcase multi-channel expertise
Include SEO, paid media, email, social, and content marketing experience. Feature integrated campaign management and channel optimization.
Demonstrate ROI and efficiency
Highlight ROAS, CAC, and marketing efficiency improvements. Show data-driven optimization and budget allocation.
Feature team and vendor management
Include team leadership, agency management, and cross-functional collaboration. Show ability to orchestrate digital marketing efforts.
Include technology and analytics
List marketing technology stack, analytics platforms, and automation tools. Show technical proficiency in digital marketing.
Summary Examples
Good vs. Bad Resume Summaries
“Digital Marketing Manager driving $5M annual revenue through integrated digital campaigns across SEO, paid, and email. Improved ROAS from 3x to 5x while scaling spend 150%. Managed $2M budget and 3-person team.”
Shows revenue, ROAS improvement, budget, and team size.
“Senior Digital Marketer growing organic traffic 300% through SEO and content strategy. Launched paid program achieving $50 CAC against $80 target. Built marketing automation reducing manual effort 40%.”
Demonstrates channel growth, efficiency, and automation.
“Digital marketing manager with experience in online marketing.”
No channels, metrics, or specific achievements mentioned.
“Experienced in digital marketing and campaign management.”
Too vague about scope and doesn't show results.
Action Verbs
Power Words for Digital Marketing Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying channels and budget
- ✗Missing ROI and performance metrics
- ✗Omitting multi-channel experience
- ✗Being vague about team and vendor management
- ✗Not showing marketing technology expertise
- ✗Failing to demonstrate revenue impact
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 48,000-65,000 | EUR 34,817-45,913 | CAD 50,028-67,772 |
| Mid | USD 65,000-90,000 | EUR 50,000-65,000 | CAD 76,000-97,000 |
| Senior | USD 90,000-140,000 | EUR 74,000-100,000 | CAD 97,000-120,000 |
Market themes
- Digital-first shift continues
- AI integration is increasingly expected
US hot markets
- San Francisco
- New York
- Seattle
- Austin
- Boston
EU hot markets
- London
- Dublin
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
- Montreal
FAQ
Common questions about this role
What should digital marketing managers highlight?
Channel ROI, lifecycle performance, and conversion rate improvements.
Which metrics matter most?
ROAS, CAC, conversion rate, and pipeline contribution stand out.
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