Resume Example
Marketing Manager Resume Example
Lead with pipeline growth, channel strategy, and campaign ROI. This sample focuses on measurable marketing impact.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Drove 31% pipeline growth by scaling paid and organic acquisition channels.
- Launched lifecycle campaigns that improved trial conversion by 18%.
- Built a content SEO strategy that lifted organic traffic by 45%.
Soft skills
- Team leadership
- Cross-functional collaboration
- Stakeholder management
Certifications
- Google Digital Marketing and E-commerce
- HubSpot Marketing Software
- PMP
- DMI
Why this works
- Showcases revenue impact and pipeline contribution.
- Highlights multi-channel leadership and experimentation.
- Includes collaboration with sales and product teams.
Step-by-Step Guide
How to Write a Marketing Manager Resume
Lead with business impact
Marketing managers must show how their work drives revenue. Your summary should immediately establish your impact: pipeline generated, conversion improvements, or revenue influenced. Position yourself as a growth driver, not just a campaign executor.
Structure experience by channel and outcome
For each role, organize achievements by marketing channel or initiative type. 'Managed paid acquisition' is weak; 'Scaled paid acquisition from $50K to $500K monthly spend while maintaining 3:1 ROAS' demonstrates both scope and efficiency.
Quantify everything possible
Include metrics for every major initiative: pipeline generated, CAC improvements, conversion rate lifts, traffic growth, email engagement rates. Marketing without metrics suggests you don't measure your work.
Show strategic and tactical range
Demonstrate you can both set strategy and execute. Include examples of campaign planning, budget management, and hands-on execution. Hiring managers want marketers who can think and do.
List your marketing stack
Include tools by category: Marketing automation (HubSpot, Marketo), Analytics (GA4, Amplitude), Paid (Google Ads, Meta), SEO (Ahrefs, SEMrush), and CRM (Salesforce). Tool proficiency is often a screening criterion.
Summary Examples
Good vs. Bad Resume Summaries
“Growth marketing leader with 8 years driving B2B pipeline through integrated demand generation. Scaled marketing-sourced revenue from $2M to $12M ARR. Expert in paid acquisition, lifecycle marketing, and marketing ops.”
Clear specialty (B2B demand gen), impressive growth numbers, and specific areas of expertise that signal seniority.
“Creative marketing professional passionate about building brands and engaging audiences. Strong communicator with experience across digital channels.”
Vague and generic. No metrics, no specific channels, no indication of seniority or business impact.
“Performance marketing manager specializing in paid social and SEM for e-commerce. Managed $3M annual ad spend with consistent 4:1 ROAS. Reduced CAC by 35% through creative testing and audience optimization.”
Specific channels, budget scale, efficiency metrics (ROAS, CAC), and clear value proposition.
“Results-driven marketer seeking new challenges. Team player with excellent project management skills and attention to detail.”
Generic phrases that could apply to any role. No marketing specifics, no metrics, no differentiation.
Action Verbs
Power Words for Marketing Manager Resumes
Common Mistakes
What to Avoid
- ✗Focusing on activities ('ran campaigns') instead of outcomes ('generated $X pipeline')
- ✗Missing metrics—marketing resumes without numbers suggest you don't measure your work
- ✗Listing every tool you've touched rather than tools you've mastered
- ✗Being vague about budget responsibility and team size
- ✗Not showing the connection between marketing activities and revenue
- ✗Overusing buzzwords ('synergy', 'leverage', 'ideate') without concrete examples
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 56,000-67,000 | EUR 38,952-44,000 | CAD 49,875-65,246 |
| Mid | USD 66,000-83,000 | EUR 60,000-75,000 | CAD 73,000-91,500 |
| Senior | USD 98,000-180,000 | EUR 100,000-140,000 | CAD 98,000-150,000 |
Market themes
- Certified managers earn higher pay
- AI skills command a premium
- Digital-first strategies are now standard
US hot markets
- San Francisco
- New York
- Seattle
- Boston
EU hot markets
- London
- Dublin
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should marketing manager resumes emphasize?
Pipeline impact, campaign strategy, and measurable growth outcomes. Show how your marketing efforts translated into revenue, qualified leads, or customer acquisition—not just vanity metrics like impressions.
Which metrics matter most for marketing managers?
Pipeline contribution, CAC (customer acquisition cost), conversion rates, and ROI by channel. Include organic traffic growth, lead quality scores, and marketing-influenced revenue when available.
How should marketers handle diverse skill sets?
Group related skills and lead with your specialty—demand gen, content, product marketing, or brand. Show depth in your core area while demonstrating breadth across the marketing stack.
Should marketing managers include certifications?
Yes, especially Google Analytics, HubSpot, or platform-specific certifications relevant to your specialty. They signal continued learning and validate technical marketing skills.
How do marketing managers show strategic thinking?
Describe initiatives you led end-to-end: 'Developed and executed multi-channel campaign strategy that generated $2M pipeline.' Show ownership of strategy, not just tactical execution.
What's the best format for a marketing manager resume?
Reverse-chronological with a clear skills section highlighting tools (HubSpot, Marketo, Google Analytics) and channels (paid, organic, email). Lead bullets with impact metrics, not activity descriptions.
Related Roles
More Marketing Examples
Beyond Templates
Templates are so 2015
Static templates give everyone the same look. Our Resume Studio uses AI to dynamically generate a completely unique resume for every job—personalized to your style, your experience, and the role you're targeting. No two resumes are ever the same.