Resume Example
SEO Specialist Resume Example
Emphasize technical SEO, content optimization, and traffic growth. This sample focuses on sustainable organic wins.
Executive Sidebar
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Keywords
Sample bullets
- Increased organic traffic 62% by optimizing 40 high-intent pages and fixing crawl issues.
- Improved Core Web Vitals to pass across key pages, lifting rankings within 3 months.
- Built a link outreach program that earned 55 quality backlinks.
Soft skills
- Analytical thinking
- Cross-team collaboration
- Clear documentation
- Experimentation mindset
Certifications
- Google Analytics (GAIQ)
- Semrush SEO Toolkit
- Ahrefs Certification
Why this works
- Connects SEO work to measurable traffic gains.
- Shows a balance of technical and content execution.
- Highlights site health and performance improvements.
Step-by-Step Guide
How to Write a SEO Specialist Resume
Lead with traffic and ranking improvements
SEO specialists are measured by organic performance. Lead with traffic growth percentages, keyword ranking improvements, and search visibility gains. 'Increased organic traffic 150% and achieved first-page rankings for 200+ target keywords.'
Show technical and content SEO breadth
Include experience with technical SEO (site architecture, Core Web Vitals, crawlability), on-page optimization, content strategy, and link building. Show you understand all pillars of SEO.
Quantify business impact beyond rankings
Connect SEO to business outcomes: organic leads, revenue, reduced CAC. 'SEO program generates 40% of new customer acquisitions' shows strategic value beyond traffic.
Include tools and technical skills
List SEO tools (Ahrefs, SEMrush, Screaming Frog), analytics platforms, Search Console expertise, and any programming skills (Python for automation, JavaScript for technical audits).
Show experience with algorithm updates
Include examples of navigating algorithm changes, recovery projects, and proactive optimization. Demonstrate you stay current with search industry changes.
Summary Examples
Good vs. Bad Resume Summaries
“SEO Specialist who increased organic traffic 180% for B2B SaaS company. Achieved #1 rankings for 75 high-intent keywords driving $3M annual pipeline. Technical SEO audit improved Core Web Vitals scores by 40%.”
Traffic growth, ranking specifics, revenue impact, and technical expertise all demonstrated with metrics.
“SEO professional with experience in keyword research and link building. Knowledge of Google algorithms and best practices.”
No results, no metrics, no proof of knowledge. 'Experience' and 'knowledge' claims need evidence.
“E-commerce SEO Manager driving 500K monthly organic sessions across 10K product pages. Built SEO program that reduced paid acquisition dependency 35%. Expert in technical SEO for large-scale sites.”
E-commerce specialty, scale indicated (10K pages), CAC impact, and technical depth shown.
“Results-oriented SEO specialist passionate about search engine optimization. Strong analytical skills and attention to detail.”
No results despite claiming to be 'results-oriented.' Generic traits without SEO specifics.
Action Verbs
Power Words for SEO Specialist Resumes
Common Mistakes
What to Avoid
- ✗Listing SEO activities without traffic or ranking outcomes
- ✗Not showing revenue or lead generation impact from organic
- ✗Missing technical SEO capabilities and site audit experience
- ✗Omitting specific tools and analytics proficiency
- ✗Being vague about keyword targets and competitive landscape
- ✗Not demonstrating experience with algorithm updates and recovery
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 42,000-58,000 | EUR 34,817-48,425 | CAD 40,000-50,000 |
| Mid | USD 58,000-72,000 | EUR 48,000-65,000 | CAD 52,000-70,000 |
| Senior | USD 72,000-101,000 | EUR 65,000-100,000 | CAD 70,000-90,000 |
Market themes
- AI-related skills are rising
- Technical SEO and performance are top priorities
- In-house roles tend to pay more than agency roles
US hot markets
- San Francisco
- New York
- Seattle
- Austin
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should SEO specialists emphasize?
Traffic growth, ranking improvements, and technical SEO wins.
Which metrics are strongest?
Organic traffic, keyword rankings, and crawl health improvements stand out.
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