Resume Example
PR Manager Resume Example
Emphasize media strategy, reputation management, and crisis readiness. This sample focuses on coverage impact.
Executive Sidebar
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Keywords
Sample bullets
- Secured 60+ tier-1 media placements in a single year.
- Led crisis response that reduced negative sentiment by 35%.
- Launched a product PR campaign generating 500k impressions.
Soft skills
- Media relationship building
- Crisis leadership
- Executive communication
- Storytelling
Certifications
- APR (Accredited in Public Relations)
- PRSA Certificate in Principles of Public Relations
Why this works
- Connects PR outcomes to awareness and sentiment.
- Shows experience managing high-stakes comms.
- Highlights measurable coverage impact.
Step-by-Step Guide
How to Write a PR Manager Resume
Highlight PR Leadership Experience
Feature years of PR experience, industries covered, and scope of responsibility. Include agency and in-house experience as relevant.
Showcase Media Relations
Demonstrate relationships with journalists, media placement success, and spokesperson training. Include tier 1 media coverage secured.
Quantify PR Results
Use metrics like media impressions, coverage value (if used), and message pull-through. Show impact on brand awareness and reputation.
Include Crisis Communication
Highlight experience managing crisis communications, issues management, and rapid response. Include examples of reputation protection.
Demonstrate Strategic Planning
Include experience with PR strategy, campaign development, and executive communications. Show integration with marketing and corporate communications.
Summary Examples
Good vs. Bad Resume Summaries
“PR Manager with 8 years driving earned media for B2B technology companies. Secured 200+ tier-1 placements including WSJ, Forbes, and TechCrunch. Led crisis communications during product recall with zero lasting reputation damage. Manage team of 3 and $500K agency budget.”
Shows industry, media placements, crisis experience, and team management.
“Corporate Communications Manager with 10 years in healthcare and pharma. Generated 500M+ media impressions annually through proactive storytelling. Managed CEO communications and analyst relations. Successfully navigated 3 major regulatory communications events.”
Industry expertise, impressions, executive comms, and regulatory experience.
“PR professional with experience in media relations and press releases. Good writer with media contacts.”
Too generic, no metrics, doesn't show strategic capability.
“Marketing coordinator seeking PR role. Handle social media and some press inquiries.”
Social media isn't PR, inquiry handling isn't strategic PR.
Action Verbs
Power Words for PR Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying media outlets and placement quality
- ✗Missing impressions and coverage metrics
- ✗Omitting crisis communication experience
- ✗Being vague about industries and clients served
- ✗Not showing executive communication support
- ✗Missing team management and budget responsibility
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 49,212-67,215 | EUR 31,700-43,300 | CAD 56,900-77,700 |
| Mid | USD 79,745-106,322 | EUR 51,400-68,500 | CAD 92,200-122,900 |
| Senior | USD 133,000-160,000 | EUR 85,700-103,000 | CAD 153,700-185,000 |
Market themes
- Tech and finance tend to pay premiums
- Crisis response expertise is critical
US hot markets
- Seattle
- San Francisco
- Washington DC
- New York
EU hot markets
- London
- Dublin
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should PR managers emphasize?
Coverage impact, crisis leadership, and executive communications.
Which metrics help most?
Placements, share of voice, and sentiment improvements.
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