Resume Example
Performance Marketing Manager Resume Example
Emphasize ROI, attribution, and scalable paid growth. This sample focuses on efficiency and revenue impact.
Executive Sidebar
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Keywords
Sample bullets
- Managed $2.4M in spend with 4.2x blended ROAS.
- Reduced CAC by 25% through audience and bid optimization.
- Lifted landing page conversion by 18% via A/B testing.
Soft skills
- Budget ownership
- Experiment design
- Data-driven optimization
- Stakeholder communication
Certifications
- Google Ads Certification
- Meta Blueprint
- Google Analytics (GAIQ)
Why this works
- Shows disciplined budget ownership and ROI gains.
- Highlights testing and landing page optimization.
- Connects paid performance to pipeline outcomes.
Step-by-Step Guide
How to Write a Performance Marketing Manager Resume
Lead with measurable performance results
Feature specific ROAS, CAC, LTV, and conversion metrics from campaigns you've managed. Include budget sizes managed, revenue generated, and efficiency improvements. Quantify growth percentages and absolute numbers to demonstrate scale and impact.
Showcase channel expertise and spend
Detail experience across paid search, paid social, programmatic, affiliate, and emerging channels. Include Google Ads, Meta Ads, LinkedIn, TikTok, and other platforms. Specify budget levels managed and performance benchmarks achieved.
Demonstrate analytics and attribution
Highlight proficiency with analytics platforms, attribution modeling, and measurement frameworks. Include experience with Google Analytics, MMPs, data warehouses, and BI tools. Show how you use data to optimize campaigns and inform strategy.
Feature testing and optimization experience
Include A/B testing, creative testing, audience testing, and landing page optimization. Show systematic approaches to improving performance and the results achieved. Demonstrate continuous improvement mindset with specific examples.
Include team and vendor management
Detail experience managing agencies, freelancers, and internal teams. Include cross-functional collaboration with creative, product, and data teams. Show ability to scale performance programs and develop team capabilities.
Summary Examples
Good vs. Bad Resume Summaries
“Performance Marketing Manager driving $25M+ annual ad spend across Google, Meta, and TikTok for D2C e-commerce. Achieved 4.2x ROAS while scaling spend 180% YoY. Reduced CAC 35% through systematic creative testing and audience optimization.”
Quantifies budget, shows ROAS, demonstrates scaling, and highlights optimization wins.
“Senior Performance Marketer specializing in B2B SaaS demand generation. Built paid program from $500K to $3M annual spend while maintaining $180 CAC target. Implemented multi-touch attribution saving $400K by cutting inefficient channels.”
Shows growth scaling, maintains efficiency, and demonstrates strategic channel decisions.
“Experienced in running paid advertising campaigns across multiple platforms. Good understanding of digital marketing and analytics.”
No metrics, budget scale, or specific achievements. Doesn't differentiate from junior marketers.
“Performance marketing professional passionate about driving growth through data-driven campaigns. Team player with strong analytical skills.”
Generic statements without quantified results or specific platform expertise.
Action Verbs
Power Words for Performance Marketing Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying budget sizes managed
- ✗Missing key metrics like ROAS, CAC, and LTV
- ✗Being vague about channel expertise
- ✗Omitting testing and optimization results
- ✗Not showing attribution and analytics skills
- ✗Failing to demonstrate scale and growth
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Average | USD 116,000-137,000 | EUR 74,700-88,200 | CAD 134,100-158,400 |
Market themes
- Attribution and testing drive performance
- Strong demand in ecommerce and SaaS
US hot markets
- San Francisco
- Los Angeles
- New York
- Boston
EU hot markets
- London
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should performance marketers emphasize?
ROAS, CAC efficiency, and attribution-driven decisions.
Which metrics help most?
ROAS, CPA, and conversion rate improvements.
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