Resume Example
Marketing Operations Manager Resume Example
Emphasize automation, lead flow reliability, and attribution. This sample focuses on pipeline efficiency.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Reduced lead response time from 6 hours to 45 minutes with routing rules.
- Improved MQL-to-SQL conversion by 18% through scoring updates.
- Cut campaign launch time by 30% via standardized templates.
Soft skills
- Systems thinking
- Process improvement
- Stakeholder management
- Prioritization
Certifications
- Marketo Certified Expert
- HubSpot Marketing Software
- Salesforce Administrator
- Google Analytics (GAIQ)
Why this works
- Shows measurable pipeline and SLA improvements.
- Highlights process automation and data governance.
- Demonstrates cross-team alignment with sales.
Step-by-Step Guide
How to Write a Marketing Operations Manager Resume
Highlight MarTech Expertise
Feature experience with marketing automation (Marketo, HubSpot, Pardot), CRM integration, and tech stack management. Include platforms managed.
Showcase Process Optimization
Demonstrate experience improving marketing processes, lead management, and campaign operations. Include efficiency gains achieved.
Quantify Operational Impact
Use metrics like lead flow improvements, campaign velocity, and marketing ROI attribution. Show data-driven decision making.
Include Analytics and Reporting
Highlight experience with marketing analytics, dashboards, and performance reporting. Include attribution modeling and forecasting.
Demonstrate Cross-Functional Leadership
Include experience working with sales ops, IT, and finance. Show ability to manage vendors and contractors.
Summary Examples
Good vs. Bad Resume Summaries
“Marketing Operations Manager with 6 years leading MarTech for B2B SaaS. Manage Marketo, Salesforce, and 15-tool integrated stack. Improved lead-to-opportunity conversion 40% through scoring optimization. Built attribution model influencing $50M pipeline.”
Shows tech stack, platforms, conversion improvement, and attribution impact.
“Senior Marketing Ops leader managing $2M MarTech budget and 4-person team. Reduced campaign launch time from 3 weeks to 5 days through process automation. Created executive dashboard providing real-time pipeline visibility. Marketo Certified Expert.”
Budget responsibility, team size, efficiency gains, and certification.
“Marketing ops professional with experience in marketing automation. Familiar with Marketo and Salesforce.”
Too generic, familiar isn't expertise, missing operational improvements.
“Marketing coordinator interested in operations. Good at organizing campaigns.”
No ops experience, campaign execution isn't operations.
Action Verbs
Power Words for Marketing Operations Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying marketing automation platforms
- ✗Missing process improvement and efficiency metrics
- ✗Omitting lead management and conversion data
- ✗Being vague about analytics and attribution experience
- ✗Not showing budget and vendor management
- ✗Missing certifications and technical depth
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Manager | USD 80,000-115,000 | EUR 55,000-75,000 | CAD 90,000-120,000 |
| Senior | USD 115,000-145,000 | EUR 75,000-95,000 | CAD 120,000-150,000 |
Market themes
- Ops leadership connects campaign execution with data quality
US hot markets
- San Francisco
- Seattle
- New York
- Austin
EU hot markets
- London
- Dublin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should marketing ops managers emphasize?
Automation impact, attribution accuracy, and lead flow performance.
Which metrics help most?
Lead response time, conversion lift, and campaign velocity.
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