Resume Example
Growth Marketing Manager Resume Example
Highlight experimentation, funnel optimization, and acquisition efficiency. This sample focuses on measurable growth wins.
Executive Sidebar
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Keywords
Sample bullets
- Ran 25 experiments that improved activation by 14% in two quarters.
- Reduced CAC by 18% by reallocating spend to higher-performing channels.
- Built lifecycle flows that lifted retention by 10%.
Soft skills
- Experimentation mindset
- Cross-functional collaboration
- Analytical thinking
- Prioritization
Certifications
- Google Analytics (GAIQ)
- Reforge Growth Series
- HubSpot Growth-Driven Design
Why this works
- Shows experiment velocity tied to conversion gains.
- Highlights CAC reduction and funnel improvements.
- Demonstrates data-driven prioritization.
Step-by-Step Guide
How to Write a Growth Marketing Manager Resume
Lead with growth metrics
Feature user/revenue growth rates, acquisition channels, and funnel improvements. Include CAC, LTV, and retention metrics. Quantify the growth impact of your work.
Showcase experimentation
Include A/B testing volume, experimentation frameworks, and optimization wins. Feature data-driven decision making and test velocity.
Demonstrate full-funnel ownership
Highlight acquisition, activation, retention, and monetization experience. Show ability to identify and optimize growth levers across the funnel.
Feature technical and analytical skills
Include analytics tools, SQL, and marketing technology expertise. Show ability to work with data and engineering teams on growth initiatives.
Include product collaboration
Detail work with product teams on growth features and product-led growth. Show cross-functional collaboration on user experience.
Summary Examples
Good vs. Bad Resume Summaries
“Growth Marketing Manager driving 150% YoY user growth for consumer app reaching 2M MAU. Ran 200+ experiments annually with 35% win rate. Reduced CAC 40% while scaling paid acquisition 3x.”
Shows growth rate, experimentation scale, and efficiency improvement.
“Senior Growth Marketer optimizing B2B SaaS funnel from acquisition to expansion. Improved trial-to-paid conversion 45% through onboarding optimization. Built referral program driving 25% of new signups.”
Demonstrates full-funnel work, conversion improvement, and viral growth.
“Growth marketing manager with experience in user acquisition.”
No growth metrics, experimentation, or specific achievements mentioned.
“Experienced in growth marketing and optimization.”
Too vague about growth results and doesn't show impact.
Action Verbs
Power Words for Growth Marketing Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying growth rates and metrics
- ✗Missing experimentation volume and results
- ✗Omitting CAC, LTV, and efficiency metrics
- ✗Being vague about funnel ownership
- ✗Not showing technical and analytical skills
- ✗Failing to demonstrate product collaboration
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 60,000-96,000 | EUR 38,600-61,800 | CAD 69,400-111,000 |
| Mid | USD 96,000-128,000 | EUR 61,800-82,400 | CAD 111,000-148,000 |
| Senior | USD 144,000-187,000 | EUR 92,700-120,400 | CAD 166,500-216,200 |
Market themes
- High demand in SaaS and startups
- Wide salary variance by industry
US hot markets
- San Francisco
- New York
- Austin
- Seattle
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
- Montreal
FAQ
Common questions about this role
What should growth marketers emphasize?
Experiment outcomes, conversion lift, and CAC efficiency.
Which metrics stand out?
Activation rate, CAC, and retention improvements.
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