Resume Example
Growth Marketer Resume Example
Show experimentation velocity, funnel lift, and retention wins. This sample focuses on growth outcomes.
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Keywords
Sample bullets
- Ran 30+ experiments per quarter, improving activation by 12%.
- Built lifecycle programs that lifted retention by 9%.
- Reduced CAC by 22% through channel mix optimization.
Soft skills
- Experimentation mindset
- Cross-functional collaboration
- Analytical thinking
- Fast iteration
Certifications
- Google Analytics (GAIQ)
- Meta Blueprint
- CXL Growth Marketing
Why this works
- Highlights rapid testing and iteration.
- Connects growth work to activation and retention metrics.
- Shows cross-functional execution with product and sales.
Step-by-Step Guide
How to Write a Growth Marketer Resume
Lead with growth metrics and scale
Growth marketers drive acquisition and retention. Lead with growth achieved, channels owned, and scale. 'Growth Marketer scaling SaaS from 10K to 100K users through paid and organic channels.'
Show full-funnel ownership
Include experience across acquisition, activation, retention, and monetization. Growth marketers optimize the entire funnel, not just top-of-funnel.
Highlight experimentation and testing
Growth is data-driven. Include A/B testing volume, experiment velocity, and significant wins. 'Run 50+ experiments monthly with 20% driving significant lifts.'
Include channel expertise
Describe channels you've scaled: paid acquisition, SEO, viral/referral, content, or product-led growth. Indicate primary channel strength.
Demonstrate technical marketing skills
Include analytics tools, marketing automation, and any technical skills (SQL, basic coding). Growth marketing is increasingly technical.
Summary Examples
Good vs. Bad Resume Summaries
“Growth Lead scaling B2B SaaS from $1M to $10M ARR. Built paid acquisition engine with 3:1 LTV:CAC. Ran 200+ experiments improving activation 40%. Expert in PLG, paid social, and lifecycle marketing.”
ARR growth, efficiency metrics, experimentation volume, and channel expertise.
“Growth marketer passionate about driving user acquisition. Experience with digital marketing and analytics.”
No growth metrics, no experiments, no specific achievements.
“Senior Growth Manager driving consumer app from 100K to 2M users. Built referral program contributing 30% of new users. Reduced CAC 50% while scaling spend 5x through creative optimization.”
User growth, referral channel, CAC efficiency while scaling.
“Marketer seeking growth role. Experience with social media and content marketing.”
No growth metrics. Social and content don't equal growth marketing.
Action Verbs
Power Words for Growth Marketer Resumes
Common Mistakes
What to Avoid
- ✗Not quantifying growth achieved
- ✗Missing experimentation velocity and wins
- ✗Omitting LTV:CAC and efficiency metrics
- ✗Being vague about channel expertise
- ✗Not showing full-funnel ownership
- ✗Missing technical marketing skills
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 60,000-96,000 | EUR 38,600-61,800 | CAD 69,400-111,000 |
| Mid | USD 96,000-128,000 | EUR 61,800-82,400 | CAD 111,000-148,000 |
| Senior | USD 144,000-187,000 | EUR 92,700-120,400 | CAD 166,500-216,200 |
Market themes
- High demand in SaaS and startups
- Wide salary variance by industry
US hot markets
- San Francisco
- New York
- Austin
- Seattle
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
- Montreal
FAQ
Common questions about this role
What should growth marketers emphasize?
Experiment velocity, funnel impact, and measurable growth wins.
Which metrics stand out?
Activation, retention, CAC, and conversion improvements.
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