Resume Example
Email Marketing Specialist Resume Example
Emphasize lifecycle campaigns, segmentation, and deliverability. This sample focuses on conversion lift.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Increased open rates from 22% to 31% through segmentation and subject line testing.
- Built lifecycle flows that lifted trial conversion by 12%.
- Improved deliverability by reducing bounce rate to under 1%.
Soft skills
- Detail orientation
- Copywriting
- Testing mindset
- Audience segmentation
Certifications
- Mailchimp Certified
- Klaviyo Product Certification
- HubSpot Email Marketing
Why this works
- Connects email work to conversion and retention gains.
- Highlights testing and segmentation wins.
- Shows consistent campaign execution.
Step-by-Step Guide
How to Write a Email Marketing Specialist Resume
Lead with email program performance
Email marketers are measured by results. Lead with list size, revenue generated, and key metrics (open rate, click rate, conversion). 'Email Marketing Specialist managing 2M subscriber list generating $5M annual revenue with 25% open rate.'
Show segmentation and personalization
Include experience with list segmentation, behavioral triggers, and personalization. 'Personalized campaigns increased conversion 40%' shows sophisticated email marketing.
Highlight automation and lifecycle marketing
Include automated workflows, drip campaigns, and lifecycle email programs. Modern email marketing is heavily automated.
Include deliverability and list health
Describe experience maintaining deliverability, list hygiene, and inbox placement. Deliverability expertise differentiates email specialists.
Demonstrate platform and testing expertise
List email platforms (Klaviyo, Mailchimp, Marketo, HubSpot) and A/B testing experience. Include design and copywriting capabilities.
Summary Examples
Good vs. Bad Resume Summaries
“Email Marketing Manager driving $8M annual revenue from 1.5M subscriber list. Built 50+ automated flows increasing email revenue 60%. Maintain 98% deliverability with 28% average open rate. Expert in Klaviyo and Shopify integration.”
Revenue, list size, automation volume, deliverability, and platform expertise.
“Email marketer experienced with campaign creation and list management. Strong writing and design skills.”
No revenue, no list size, no metrics. Generic skills without proof.
“B2B Email Specialist managing nurture programs for 500K leads. Increased MQL conversion 35% through segmentation and lead scoring integration. A/B tested 100+ subject lines improving open rates 20%.”
B2B specialty, lead volume, conversion improvement, and testing rigor.
“Marketing professional seeking email role. Experience sending newsletters and promotional campaigns.”
No metrics, no automation. 'Sending newsletters' is basic execution.
Action Verbs
Power Words for Email Marketing Specialist Resumes
Common Mistakes
What to Avoid
- ✗Not specifying list size and revenue generated
- ✗Missing open rate, click rate, and conversion metrics
- ✗Omitting automation and lifecycle program experience
- ✗Being vague about email platform expertise
- ✗Not showing deliverability and list health management
- ✗Missing segmentation and personalization examples
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 45,731-57,789 | EUR 29,500-37,200 | CAD 52,900-66,800 |
| Mid | USD 55,000-70,000 | EUR 35,400-45,100 | CAD 63,600-80,900 |
| Senior | USD 70,000-90,000 | EUR 45,100-58,000 | CAD 80,900-104,000 |
Market themes
- Automation and analytics skills increase pay
US hot markets
- San Francisco
- New York
- Austin
- Chicago
EU hot markets
- London
- Dublin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should email marketers emphasize?
Open and click improvements, segmentation, and conversion impact.
Which metrics matter most?
Open rate, CTR, and conversion lift.
Related Roles
More Marketing Examples
Beyond Templates
Templates are so 2015
Static templates give everyone the same look. Our Resume Studio uses AI to dynamically generate a completely unique resume for every job—personalized to your style, your experience, and the role you're targeting. No two resumes are ever the same.