Resume Example
Email Marketing Manager Resume Example
Highlight lifecycle strategy, deliverability, and revenue impact. This sample focuses on engagement gains.
Executive Sidebar
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Keywords
Sample bullets
- Increased revenue per send by 22% through segmentation and personalization.
- Improved deliverability from 91% to 97% by cleaning lists and domains.
- Lifted click-through rate by 18% with testing and creative refreshes.
Soft skills
- Lifecycle strategy
- Copy editing
- Data-driven experimentation
- Cross-functional collaboration
Certifications
- HubSpot Email Marketing
- Klaviyo Product Certification
- Mailchimp Foundations
Why this works
- Connects email programs to revenue impact.
- Shows deliverability and engagement improvements.
- Highlights experimentation and iteration.
Step-by-Step Guide
How to Write a Email Marketing Manager Resume
Lead with email program metrics
Feature list size, engagement rates, and revenue attributed to email. Include open rates, click rates, and conversion metrics. Quantify email marketing performance.
Showcase lifecycle and automation
Include automated flows, lifecycle campaigns, and segmentation strategies. Feature personalization and dynamic content experience.
Demonstrate testing and optimization
Highlight A/B testing, deliverability optimization, and continuous improvement. Show data-driven approach to email performance.
Feature compliance and deliverability
Include CAN-SPAM, GDPR compliance, and deliverability management. Show understanding of email best practices and regulations.
Include ESP and technology
List email platforms (Klaviyo, Marketo, Salesforce MC), integrations, and technical capabilities. Show proficiency in email marketing technology.
Summary Examples
Good vs. Bad Resume Summaries
“Email Marketing Manager driving $3M annual revenue through email for D2C e-commerce brand. Grew list from 100K to 500K subscribers while maintaining 25% open rates. Built 15 automated flows generating 40% of email revenue.”
Shows revenue, list growth, engagement, and automation impact.
“Senior Email Marketer optimizing lifecycle campaigns for B2B SaaS. Improved email-attributed pipeline 50% through segmentation and personalization. Achieved 99% deliverability through list hygiene and authentication.”
Demonstrates B2B experience, pipeline impact, and deliverability focus.
“Email marketing manager with experience in email campaigns.”
No metrics, list size, or specific achievements mentioned.
“Experienced in email marketing and automation.”
Too vague about program scope and doesn't show results.
Action Verbs
Power Words for Email Marketing Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying list size and revenue
- ✗Missing engagement and deliverability metrics
- ✗Omitting automation and lifecycle experience
- ✗Being vague about segmentation and personalization
- ✗Not showing ESP and technology expertise
- ✗Failing to demonstrate testing and optimization
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 45,731-57,789 | EUR 29,500-37,200 | CAD 52,900-66,800 |
| Mid | USD 55,000-70,000 | EUR 35,400-45,100 | CAD 63,600-80,900 |
| Senior | USD 70,000-90,000 | EUR 45,100-58,000 | CAD 80,900-104,000 |
Market themes
- Automation and analytics skills increase pay
US hot markets
- San Francisco
- New York
- Austin
- Chicago
EU hot markets
- London
- Dublin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should email marketing managers emphasize?
Lifecycle strategy, deliverability, and measurable revenue impact.
Which metrics stand out?
Revenue per send, deliverability, and CTR improvements.
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