Resume Example
Demand Generation Manager Resume Example
Show pipeline growth and multi-channel execution. This sample focuses on MQL quality and revenue impact.
Executive Sidebar
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Keywords
Sample bullets
- Generated $4.5M in pipeline across paid, content, and events.
- Improved MQL-to-SQL conversion by 20% with new scoring model.
- Launched ABM campaigns that increased target account engagement by 35%.
Soft skills
- Pipeline focus
- Cross-functional leadership
- Campaign planning
- Analytical thinking
Certifications
- Marketo Certified Expert
- HubSpot Marketing Software
- Salesforce Pardot Specialist
Why this works
- Connects campaigns to pipeline impact.
- Highlights scalable demand programs.
- Demonstrates collaboration with sales.
Step-by-Step Guide
How to Write a Demand Generation Manager Resume
Lead with pipeline and revenue contribution
Demand gen is measured by pipeline. Lead with pipeline generated, conversion rates, and revenue influenced. 'Demand Generation Manager driving $25M annual pipeline with 15% MQL-to-opportunity conversion rate.'
Show full-funnel campaign expertise
Include experience across channels: paid media, content, email, webinars, events, and ABM. Show how you orchestrate multi-channel campaigns.
Highlight marketing-sales alignment
Demand gen bridges marketing and sales. Include lead scoring, SLA management, and collaboration with sales on pipeline. Show you understand the full revenue cycle.
Include technology and operations
List marketing automation (Marketo, HubSpot, Pardot), CRM, intent data, and ABM platforms. Include attribution modeling and reporting capabilities.
Demonstrate budget and ROI management
Include budget responsibility, cost per lead, cost per opportunity, and program ROI. 'Reduced cost per qualified opportunity 30% while increasing volume' shows efficiency.
Summary Examples
Good vs. Bad Resume Summaries
“Demand Generation Manager building B2B SaaS pipeline of $40M annually. Manage $2M budget across paid, content, and ABM channels with 8:1 pipeline-to-spend ratio. Reduced cost per MQL 35% through channel optimization.”
Pipeline number, budget, efficiency ratio, and cost improvement.
“Demand gen professional with B2B marketing experience. Strong campaign management and analytical skills.”
No pipeline metrics, no budget, no specific achievements.
“Senior Demand Gen driving enterprise pipeline through ABM strategy. Target account engagement increased 200% and influenced $15M in closed-won revenue. Built attribution model proving 3.5x marketing ROI.”
ABM specialty, engagement and revenue metrics, and attribution capability.
“Marketing manager seeking demand generation role. Experience with email campaigns and webinar programs.”
Tactical activities without pipeline or conversion metrics.
Action Verbs
Power Words for Demand Generation Manager Resumes
Common Mistakes
What to Avoid
- ✗Not quantifying pipeline generated
- ✗Missing conversion rates (MQL to SQL to opportunity)
- ✗Omitting budget and ROI metrics
- ✗Being vague about channels and campaign types
- ✗Not showing marketing-sales alignment
- ✗Missing marketing automation and attribution experience
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 86,000-101,000 | EUR 55,400-65,000 | CAD 99,400-116,800 |
| Mid | USD 98,000-120,000 | EUR 63,100-77,300 | CAD 113,300-138,700 |
| Senior | USD 130,000-154,000 | EUR 83,700-99,200 | CAD 150,300-178,000 |
Market themes
- High-growth role in SaaS and tech
- Automation expertise is expected
US hot markets
- San Francisco
- Seattle
- Austin
- New York
- Boston
EU hot markets
- London
- Dublin
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should demand gen leaders emphasize?
Pipeline impact, conversion rates, and multi-channel performance.
Which metrics stand out?
Pipeline sourced, MQL-to-SQL conversion, and ROI.
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