Resume Example
Brand Manager Resume Example
Show positioning, campaign impact, and brand consistency. This sample focuses on awareness and perception gains.
Executive Sidebar
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Keywords
Sample bullets
- Led a rebrand that increased aided awareness by 20% in six months.
- Managed a $1.2M campaign budget with 1.8x ROI across channels.
- Conducted market research that refined positioning and improved conversion by 12%.
Soft skills
- Creative leadership
- Consumer insight
- Cross-functional alignment
- Decision making
Certifications
- DMI Certified Brand Manager
- AMA Professional Certified Marketer
Why this works
- Connects brand strategy to measurable awareness outcomes.
- Highlights cross-functional campaign delivery.
- Demonstrates stewardship of brand consistency.
Step-by-Step Guide
How to Write a Brand Manager Resume
Lead with brand performance and growth
Brand managers own brand health and growth. Lead with revenue responsibility, market share, brand awareness metrics, or NPS improvements. 'Brand Manager for $50M product line with 15% YoY growth and market-leading NPS.'
Show strategic and analytical capabilities
Include experience with brand positioning, competitive analysis, consumer insights, and go-to-market strategy. Brand management is strategic—show you think beyond campaigns.
Highlight cross-functional leadership
Brand managers work across marketing, sales, product, and agencies. Include experience leading cross-functional teams, managing agencies, and aligning stakeholders.
Include campaign and launch experience
Describe major campaigns, product launches, or brand refreshes you've led. Include results: awareness lift, sales impact, or earned media value.
Demonstrate P&L and budget management
Brand managers often own P&L. Include budget responsibility, marketing investment decisions, and any experience with pricing strategy or trade promotion.
Summary Examples
Good vs. Bad Resume Summaries
“Brand Manager for $80M CPG brand with P&L responsibility. Grew market share from 12% to 18% through repositioning and integrated campaign. Led $15M marketing budget and 3 agency partners.”
P&L ownership, market share growth, budget scale, and agency management.
“Brand marketing professional with experience in brand strategy and campaign development. Strong creative and analytical skills.”
No brand scale, no metrics, no specific achievements or campaigns.
“Senior Brand Manager launching new product generating $25M revenue in year one. Built brand from concept through national launch, achieving 85% aided awareness in target demo. Managed cross-functional team of 15.”
Launch success, revenue generated, awareness metrics, and team leadership.
“Brand manager passionate about building brands that resonate with consumers. Experience with brand guidelines and creative development.”
No revenue or growth metrics. Brand guidelines are tactical, not strategic.
Action Verbs
Power Words for Brand Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying brand revenue or P&L responsibility
- ✗Missing market share or brand health metrics
- ✗Omitting campaign results and launch outcomes
- ✗Being vague about budget and team scope
- ✗Not showing strategic thinking beyond execution
- ✗Missing cross-functional leadership examples
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 53,569-84,000 | EUR 34,500-54,100 | CAD 61,900-97,100 |
| Mid | USD 78,585-112,000 | EUR 50,600-72,100 | CAD 90,800-129,500 |
| Senior | USD 112,000-151,000 | EUR 72,100-97,200 | CAD 129,500-174,600 |
Market themes
- CPG, tech, and healthcare tend to pay premiums
- MBA is increasingly preferred for senior roles
US hot markets
- New York
- San Francisco
- Los Angeles
- Chicago
EU hot markets
- London
- Paris
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
- Montreal
FAQ
Common questions about this role
What should brand managers emphasize?
Positioning strategy, campaign impact, and brand consistency.
Which metrics matter most?
Awareness lift, campaign ROI, and conversion improvements.
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