Resume Example
Sales Development Representative Resume Example
Show outbound pipeline creation and meeting quality. This sample focuses on activity, conversion, and quota.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Generated $600K in pipeline across two quarters through outbound sequences.
- Booked 20 qualified meetings per month at a 35% conversion rate.
- Hit 120% of activity targets for 8 straight months while maintaining 4.6/5 AE feedback on meeting quality.
Soft skills
- Resilience
- Coachability
- Clear communication
- Time management
Certifications
- HubSpot Sales Software
- Salesforce Sales Representative
- Sandler Sales Training
Why this works
- Highlights pipeline generated and conversion rates.
- Shows disciplined activity tracking and follow-up.
- Demonstrates quota consistency.
Step-by-Step Guide
How to Write a Sales Development Representative Resume
Lead with pipeline and meeting metrics
Feature meetings set, pipeline generated, and quota attainment. Include outreach volume and conversion rates. Quantify SDR performance.
Showcase prospecting skills
Include outbound methods, account research, and personalization. Feature multichannel prospecting and messaging effectiveness.
Demonstrate qualification ability
Highlight lead qualification, discovery skills, and handoff quality. Show ability to set quality meetings for sales.
Feature tools and technology
Include sales engagement platforms, CRM usage, and productivity tools. Show proficiency in modern sales tech stack.
Include career progression
Detail progression toward AE role, closing experience, or increasing responsibility. Show SDR career trajectory.
Summary Examples
Good vs. Bad Resume Summaries
“Sales Development Representative generating 40+ qualified meetings monthly exceeding quota 130%. Created $2M in pipeline through cold outreach and LinkedIn prospecting. Promoted to Senior SDR in 8 months.”
Shows meeting volume, quota, pipeline, and progression.
“SDR specializing in enterprise outbound for cybersecurity company. Book 25+ meetings monthly with Director+ contacts. Developed personalized video strategy adopted by team.”
Demonstrates enterprise focus, seniority level, and innovation.
“SDR with experience in outbound sales.”
No meetings, pipeline, or quota attainment mentioned.
“Experienced in prospecting and lead generation.”
Too vague about performance and doesn't show SDR impact.
Action Verbs
Power Words for Sales Development Representative Resumes
Common Mistakes
What to Avoid
- ✗Not specifying meetings and quota
- ✗Missing pipeline generated
- ✗Omitting outreach methods and channels
- ✗Being vague about qualification process
- ✗Not showing sales tools proficiency
- ✗Failing to demonstrate career progression
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Base | USD 42,000-55,000 | EUR 35,167-41,000 | CAD 40,000-55,000 |
| OTE | USD 60,000-85,000 | EUR 53,000-69,250 | CAD 55,000-80,000 |
| Top earners | USD 89,000-155,000 | EUR 69,250+ | CAD 80,000+ |
Market themes
- Comp is base plus variable with 30-40% upside
- High activity volume and quota pressure are common
US hot markets
- Austin
- Denver
- San Francisco
- New York
EU hot markets
- Dublin
- London
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should SDRs emphasize?
Pipeline created, meetings booked, and conversion rates.
Which metrics stand out?
Qualified pipeline, reply rate, and meeting conversion rate.
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