Resume Example
Sales Representative Resume Example
Emphasize outbound prospecting, discovery, and quota performance. This sample highlights pipeline creation.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Generated $480K in qualified pipeline in two quarters through outbound sequences.
- Booked 18 meetings per month with a 32% conversion rate from discovery to demo.
- Exceeded monthly quota 7 of 9 months by prioritizing high-intent accounts.
Soft skills
- Resilience
- Active listening
- Relationship building
- Time management
Certifications
- HubSpot Sales Software
- Salesforce Sales Representative
- Sandler Sales Training
Why this works
- Shows consistent quota delivery with pipeline metrics.
- Highlights discovery and qualification effectiveness.
- Demonstrates disciplined CRM execution.
Step-by-Step Guide
How to Write a Sales Representative Resume
Lead with quota attainment
Sales resumes live and die by numbers. Your summary should immediately establish your track record: quota attainment percentage, ranking, or revenue closed. 'Achieved 115% of quota for 8 consecutive quarters' is the kind of opener that gets attention.
Quantify every achievement
Include specific numbers for deals closed, pipeline generated, average deal size, sales cycle length, and win rates. 'Closed $2.4M in new business' beats 'Exceeded sales targets' every time.
Show your sales methodology
Mention sales frameworks you've used: MEDDIC, Challenger, SPIN, Sandler. This signals you have a structured approach to selling, not just natural talent. Include CRM proficiency (Salesforce, HubSpot).
Highlight deal complexity
Demonstrate you can handle sophisticated sales: multi-stakeholder deals, long sales cycles, enterprise accounts, or technical products. This shows you're ready for the next level of complexity.
Include prospecting and pipeline skills
Show you can generate your own opportunities, not just close what's handed to you. Include outbound metrics: calls made, meetings booked, pipeline created from scratch.
Summary Examples
Good vs. Bad Resume Summaries
“Enterprise sales rep with 6 years consistently exceeding quota in B2B SaaS. Closed $4.2M in new ARR last year (128% of target). Specialize in complex, multi-stakeholder deals with 6+ month sales cycles.”
Clear numbers (ARR, quota %), deal complexity described, and relevant context (B2B SaaS, enterprise).
“Motivated sales professional with a proven track record of success. Strong relationship builder who thrives in fast-paced environments.”
No numbers, no specifics. 'Proven track record' means nothing without evidence. Generic soft skills.
“Top-performing SDR generating 150% of pipeline quota through strategic outbound prospecting. Booked 40+ qualified meetings monthly, contributing to $1.8M in closed-won revenue. Ready to transition to closing role.”
Specific metrics (150%, 40+ meetings), clear pipeline contribution, and transparent about career goal.
“Eager salesperson looking to grow my career at a dynamic company. Quick learner with excellent communication and interpersonal skills.”
No sales metrics whatsoever. 'Excellent communication' is table stakes for sales, not a differentiator.
Action Verbs
Power Words for Sales Representative Resumes
Common Mistakes
What to Avoid
- ✗Omitting quota attainment percentage—the single most important sales metric
- ✗Using vague language ('exceeded targets') instead of specific numbers
- ✗Not including deal size, sales cycle, or account complexity context
- ✗Failing to show prospecting and pipeline generation skills
- ✗Missing CRM and sales tool proficiency that employers screen for
- ✗Not differentiating between types of sales (transactional vs. enterprise, inbound vs. outbound)
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 45,000-60,000 | EUR 32,000-42,000 | CAD 50,000-65,000 |
| Mid | USD 60,000-85,000 | EUR 42,000-58,000 | CAD 68,000-95,000 |
| Senior | USD 85,000-120,000 | EUR 58,000-82,000 | CAD 95,000-135,000 |
Market themes
- Quota-based comp blends base and variable
- Territory and industry drive earnings
US hot markets
- San Francisco
- New York
- Chicago
- Austin
EU hot markets
- London
- Dublin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should sales reps highlight?
Pipeline created, meetings booked, and quota attainment.
Which metrics stand out?
Qualified pipeline, close rate, and outbound activity conversion rates.
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