Resume Example
VP of Sales Resume Example
Show revenue strategy, org scale, and enterprise execution. This sample focuses on growth leadership.
Executive Sidebar
Professional two-column layout with elegant olive sidebar. Perfect for senior roles.
Keywords
Sample bullets
- Scaled ARR from $12M to $38M in 24 months.
- Built a 45-rep org with 112% quota attainment.
- Implemented MEDDIC, improving win rate by 15%.
Soft skills
- Executive leadership
- Board communication
- Org design
- Stakeholder management
Certifications
- SAMA (Strategic Account Management)
- CSLP (Sales Leadership)
- Sandler Sales Training
Why this works
- Connects leadership to ARR growth and win rates.
- Highlights org building and enablement.
- Demonstrates enterprise GTM execution.
Step-by-Step Guide
How to Write a VP of Sales Resume
Lead with revenue responsibility and growth
VP Sales owns revenue. Lead with ARR/revenue responsibility, growth achieved, and team size. 'VP Sales leading $100M ARR organization with 50% YoY growth and team of 75 across enterprise and commercial segments.'
Show team building and performance
Include team scaling, quota attainment distribution, and talent development. 'Built team from 20 to 80 reps with 75% hitting quota vs. 50% industry average' demonstrates leadership.
Highlight go-to-market strategy
Include market expansion, segment development, and sales motion evolution (PLG, inside sales, field). VP Sales sets strategy, not just manages execution.
Include sales operations and efficiency
Describe sales process improvements, productivity metrics, and technology investments. CAC efficiency and sales cycle optimization show operational excellence.
Demonstrate board and executive presence
Include board presentation experience, executive stakeholder management, and strategic planning. VP Sales is an executive role requiring executive skills.
Summary Examples
Good vs. Bad Resume Summaries
“VP Sales scaling SaaS company from $20M to $80M ARR in 3 years. Built global sales organization of 60 across NA, EMEA, and APAC. 80% quota attainment with industry-leading 120% net revenue retention. Board member.”
ARR growth, global team, performance metrics, and board-level role.
“Sales leader with experience building and managing sales teams. Strong track record of exceeding targets.”
No revenue numbers, no team size, 'exceeding targets' is vague.
“Chief Revenue Officer building $150M B2B revenue engine. Launched enterprise segment from $0 to $50M in 2 years. Reduced CAC payback from 18 to 12 months while accelerating growth.”
Revenue scale, new segment creation, and efficiency improvement.
“Experienced sales executive seeking VP role. Proven ability to lead teams and drive revenue growth.”
No specific achievements, no revenue numbers. Generic claims.
Action Verbs
Power Words for VP of Sales Resumes
Common Mistakes
What to Avoid
- ✗Not specifying revenue responsibility and growth
- ✗Missing team size and scaling experience
- ✗Omitting quota attainment and performance metrics
- ✗Being vague about go-to-market strategy
- ✗Not showing executive presence and board experience
- ✗Missing efficiency metrics (CAC, payback, productivity)
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Base | USD 122,790-207,284 | EUR 121,209-150,053 | CAD 150,000-200,000 |
| Total comp | USD 250,000-420,000 | EUR 187,331-250,000 | CAD 250,000-400,000 |
| Top earners | USD 450,000-600,000+ | EUR 400,000+ | CAD 500,000+ |
Market themes
- Variable pay often 40-60% of total compensation
- Equity can materially impact total comp
US hot markets
- San Francisco
- New York
- Seattle
- Austin
EU hot markets
- London
- Frankfurt
- Munich
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should VPs of Sales emphasize?
ARR growth, org scale, and sales execution discipline.
Which metrics help most?
ARR growth, win rate, and quota attainment.
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