Resume Example
Sales Manager Resume Example
Highlight quota attainment, team leadership, and revenue outcomes. This sample focuses on coaching and growth.
Executive Sidebar
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Keywords
Sample bullets
- Led team of 8 AEs to 112% quota attainment across 4 quarters.
- Improved forecast accuracy to 92% through pipeline hygiene.
- Closed $3.4M in enterprise deals by refining multi-threaded strategy.
Why this works
- Emphasizes revenue performance and quota consistency.
- Shows team leadership and performance improvement.
- Highlights enterprise deal strategy and forecasting rigor.
Step-by-Step Guide
How to Write a Sales Manager Resume
Lead with team performance
Sales managers are judged by their team's results. Your summary should highlight team quota attainment, revenue under management, and how you've developed reps. 'Led team of 10 AEs to 118% of collective quota' establishes credibility immediately.
Show both leadership and selling skills
Great sales managers can still sell. Include your individual track record before management, plus examples of coaching deals, riding along on calls, or closing strategic accounts alongside your team.
Quantify team development
Include rep development metrics: promotions, ramp time improvements, quota attainment distribution, and retention. 'Promoted 4 reps to senior roles and reduced new hire ramp from 6 to 4 months' shows coaching impact.
Highlight operational excellence
Sales managers run the operating rhythm. Include pipeline management, forecasting accuracy, sales process improvements, and tool implementations. These operational skills differentiate managers from high-performing ICs.
Include sales methodology and tools
Mention frameworks used for coaching (MEDDIC, Challenger) and tools managed (Salesforce, Gong, Outreach). Include any certifications or sales leadership training.
Summary Examples
Good vs. Bad Resume Summaries
“Sales Manager leading team of 12 AEs to consistent quota overachievement (115% average). Built $8M annual pipeline and improved forecast accuracy to 94%. Promoted 5 reps in 2 years through structured coaching program.”
Team size, performance metrics, pipeline responsibility, and coaching outcomes all quantified.
“Experienced sales leader passionate about developing talent and driving results. Strong communicator with proven track record in B2B sales.”
No team metrics, no revenue numbers. 'Proven track record' without evidence is meaningless.
“First-line sales manager who built SMB team from 3 to 15 reps while growing segment revenue 180%. Individual contributor background: $2M+ closed annually as enterprise AE. Salesforce and Gong power user.”
Team growth, revenue growth, IC credibility, and technical proficiency all demonstrated.
“Sales Manager seeking leadership role at growing company. Team player who leads by example and motivates teams to succeed.”
Generic leadership language. No team size, revenue, or specific achievements.
Action Verbs
Power Words for Sales Manager Resumes
Common Mistakes
What to Avoid
- ✗Not including team size and collective quota attainment
- ✗Missing pipeline and revenue under management
- ✗Omitting rep development outcomes (promotions, ramp time)
- ✗Focusing only on leadership without showing you can still sell
- ✗Being vague about sales methodology and coaching approach
- ✗Not showing operational contributions (forecasting, process improvement)
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 63,959-85,000 | EUR 60,000-75,000 | CAD 70,000-85,000 |
| Mid | USD 100,000-126,000 | EUR 75,000-90,000 | CAD 85,000-100,000 |
| Senior | USD 126,000-162,000 | EUR 90,000-150,000 | CAD 100,000-150,000 |
Market themes
- Compensation blends base pay with variable earnings
- Leadership and coaching drive promotion
US hot markets
- San Francisco
- Chicago
- New York
- Atlanta
- Dallas
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
- Calgary
FAQ
Common questions about this role
How do sales managers show impact?
Quota attainment, deal size, and team performance improvements are key.
What should sales managers highlight?
Coaching, pipeline strategy, and consistent revenue delivery.
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