Resume Example
E-commerce Manager Resume Example
Emphasize revenue growth, conversion rate optimization, and merchandising. This sample focuses on online performance.
Executive Sidebar
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Keywords
Sample bullets
- Grew online revenue by 28% through CRO and product page upgrades.
- Improved conversion rate from 2.3% to 3.1% with A/B testing.
- Increased AOV by 12% using bundling and upsell tactics.
Soft skills
- Data-driven decisions
- Cross-functional collaboration
- Planning
- Prioritization
Certifications
- Google Analytics (GAIQ)
- Shopify Foundations
- Meta Blueprint
Why this works
- Connects optimization work to revenue growth.
- Highlights cross-channel coordination.
- Shows measurable improvements in conversion and AOV.
Step-by-Step Guide
How to Write a E-commerce Manager Resume
Lead with revenue and growth
E-commerce managers own online revenue. Lead with GMV/revenue, growth rates, and channels managed. 'E-commerce Manager driving $30M annual revenue with 45% YoY growth across web and marketplaces.'
Show conversion and customer metrics
Include conversion rate, AOV, customer acquisition cost (CAC), and lifetime value (LTV). These unit economics define e-commerce success.
Highlight channel and marketplace expertise
Include experience with DTC (Shopify, Magento), marketplaces (Amazon, eBay, Walmart), and any wholesale/B2B e-commerce. Multi-channel experience is valuable.
Include site optimization and testing
Describe A/B testing, CRO programs, site speed optimization, and UX improvements. 'Increased conversion rate from 2.1% to 3.4% through systematic testing' shows impact.
Demonstrate operations and technology
Include experience with e-commerce platforms, OMS, inventory management, and fulfillment. E-commerce managers often bridge marketing and operations.
Summary Examples
Good vs. Bad Resume Summaries
“E-commerce Director growing DTC brand from $5M to $25M in 3 years. Improved conversion rate 60% through CRO program. Manage P&L with 25% contribution margin. Launched marketplace channel adding $5M revenue.”
Revenue growth, conversion improvement, P&L ownership, and channel expansion.
“E-commerce professional with online retail experience. Strong understanding of digital marketing and customer experience.”
No revenue numbers, no metrics, no specific achievements.
“Amazon Channel Manager driving $15M annual sales across 3 brands. Achieved and maintained 4.5+ star ratings. Reduced ACOS 25% while growing revenue 50%. Expert in A+ content, advertising, and FBA optimization.”
Marketplace specialty, sales volume, ratings, and advertising efficiency.
“E-commerce manager seeking opportunity to grow online sales. Experience with Shopify and product management.”
No sales numbers, no growth metrics. Basic platform experience.
Action Verbs
Power Words for E-commerce Manager Resumes
Common Mistakes
What to Avoid
- ✗Not specifying revenue and growth rates
- ✗Missing conversion rate and AOV metrics
- ✗Omitting CAC, LTV, and unit economics
- ✗Being vague about channels and platforms
- ✗Not showing CRO and testing experience
- ✗Missing marketplace and multi-channel expertise
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 70,000-90,000 | EUR 48,000-62,000 | CAD 80,000-100,000 |
| Mid | USD 90,000-120,000 | EUR 62,000-80,000 | CAD 100,000-125,000 |
| Senior | USD 120,000-160,000 | EUR 80,000-105,000 | CAD 125,000-160,000 |
US hot markets
- San Francisco
- Los Angeles
- New York
- Austin
EU hot markets
- London
- Amsterdam
- Berlin
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should ecommerce managers emphasize?
Revenue growth, conversion improvements, and merchandising impact.
Which metrics stand out?
Conversion rate, AOV, and revenue growth.
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