Resume Example
Copywriter Resume Example
Highlight persuasive messaging and conversion impact. This sample focuses on campaign performance and brand voice.
Creative Bold
Vibrant sidebar with warm coral accents. Ideal for design and marketing roles.
Keywords
Sample bullets
- Rewrote landing page copy to lift conversion by 18%.
- Created email sequences that improved click-through rates by 22%.
- Partnered with design to deliver 40+ campaign assets on deadline.
Soft skills
- Storytelling
- Collaboration
- Attention to detail
- Creative judgment
Certifications
- AMA Professional Certified Marketer
- HubSpot Content Marketing
Why this works
- Connects copy changes to CTR and conversion lift.
- Shows consistency across channels and formats.
- Highlights collaboration with marketing and design.
Step-by-Step Guide
How to Write a Copywriter Resume
Lead with results and portfolio
Feature conversion improvements, engagement metrics, and notable campaigns. Include portfolio link showcasing diverse writing samples. Show the impact of your copy.
Showcase versatility
Include experience across advertising, digital, email, social, and long-form content. Feature different industries and brand voices adapted to.
Demonstrate strategic thinking
Highlight messaging strategy, positioning, and audience targeting. Show understanding of copy as strategic business tool beyond creative writing.
Feature client and brand experience
Include notable clients, brands, or campaigns worked on. Show caliber of work and brand alignment experience.
Include collaboration and process
Detail work with creative directors, designers, and stakeholders. Show ability to take direction, iterate, and meet deadlines.
Summary Examples
Good vs. Bad Resume Summaries
“Copywriter driving 35% improvement in email conversion rates for D2C e-commerce brands. Created campaign messaging for $5M product launch. Work published in Ad Age and recognized with 2 Webby nominations.”
Shows conversion impact, notable work, and recognition.
“Senior Copywriter crafting brand voice for 10+ B2B SaaS companies. Developed website copy contributing to 50% increase in demo requests. Experienced in long-form content, landing pages, and ad copy.”
Demonstrates client volume, business impact, and versatility.
“Copywriter with experience writing marketing content.”
No metrics, clients, or specific achievements mentioned.
“Experienced in copywriting and content creation. Creative with strong writing skills.”
Too vague about work and doesn't show impact.
Action Verbs
Power Words for Copywriter Resumes
Common Mistakes
What to Avoid
- ✗Not including portfolio link
- ✗Missing conversion and engagement metrics
- ✗Omitting notable clients and campaigns
- ✗Being vague about copy types and channels
- ✗Not showing strategic thinking
- ✗Failing to demonstrate versatility across formats
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 45,000-60,000 | EUR 29,000-38,600 | CAD 52,000-69,400 |
| Mid | USD 60,000-80,000 | EUR 38,600-51,500 | CAD 69,400-92,500 |
| Senior | USD 80,000-100,000+ | EUR 51,500-64,400 | CAD 92,500-115,600 |
Market themes
- Email and performance copy boosts pay
- Freelance opportunities can be significant
US hot markets
- New York
- Los Angeles
- San Francisco
- Austin
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should copywriters emphasize?
Conversion impact, brand voice consistency, and content velocity.
Which metrics stand out?
CTR, conversion lift, and engagement improvements.
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