Resume Example
Brand Designer Resume Example
Show identity systems, campaign assets, and brand consistency. This sample focuses on visual impact.
Creative Bold
Vibrant sidebar with warm coral accents. Ideal for design and marketing roles.
Keywords
Sample bullets
- Refreshed brand system used across 6 product lines.
- Reduced design turnaround time by 30% with a reusable kit.
- Launched a campaign that lifted engagement by 22%.
Soft skills
- Storytelling
- Collaboration
- Client communication
- Creative direction
Certifications
- Adobe Certified Professional
- AIGA Design Certificate
Why this works
- Highlights brand consistency at scale.
- Shows campaign asset delivery and impact.
- Demonstrates cross-team creative collaboration.
Step-by-Step Guide
How to Write a Brand Designer Resume
Lead with brand portfolio
Feature notable brands developed, refreshed, or maintained. Include brand launches, redesigns, and identity systems created. Show range and caliber of brand work.
Showcase design system expertise
Include brand guidelines, visual identity systems, and design asset development. Feature cross-platform brand application and consistency management.
Demonstrate strategic thinking
Highlight brand strategy involvement, positioning work, and competitive differentiation. Show understanding of brand as business asset beyond visual design.
Feature collaboration and process
Include stakeholder management, feedback integration, and project leadership. Show ability to guide brand decisions and build consensus.
Include tools and portfolio
List design tools and include portfolio link. Feature production skills and asset delivery capabilities.
Summary Examples
Good vs. Bad Resume Summaries
“Brand Designer creating visual identities for B2B SaaS companies including 3 successful Series B startups. Developed comprehensive brand guidelines adopted across 50+ touchpoints. Work featured in Brand New and Dribbble.”
Shows client caliber, system scope, and recognition.
“Senior Brand Designer leading visual identity for fintech rebrand reaching 2M customers. Created modular design system reducing asset production time 40%. Managed brand across digital, print, and environmental applications.”
Demonstrates scale, efficiency gains, and cross-channel experience.
“Brand designer with experience creating logos and brand materials.”
No notable clients, systems work, or specific achievements mentioned.
“Experienced in brand design and visual identity. Creative thinker with strong design skills.”
Too vague about portfolio and doesn't demonstrate brand expertise.
Action Verbs
Power Words for Brand Designer Resumes
Common Mistakes
What to Avoid
- ✗Not including portfolio link
- ✗Missing notable brand work examples
- ✗Omitting design system and guidelines experience
- ✗Being vague about strategic brand involvement
- ✗Not showing cross-channel application
- ✗Failing to demonstrate collaboration and process
Salary ranges
| Level | US | EU | Canada |
|---|---|---|---|
| Entry | USD 60,000-80,000 | EUR 40,000-55,000 | CAD 70,000-90,000 |
| Mid | USD 80,000-100,000 | EUR 55,000-70,000 | CAD 90,000-110,000 |
| Senior | USD 100,000-130,000 | EUR 70,000-90,000 | CAD 110,000-140,000 |
US hot markets
- New York
- Los Angeles
- San Francisco
- Austin
EU hot markets
- London
- Berlin
- Amsterdam
Canada hot markets
- Toronto
- Vancouver
FAQ
Common questions about this role
What should brand designers emphasize?
Identity systems, campaign impact, and design consistency.
Which metrics help most?
Engagement lift, turnaround time, and asset reuse.
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